A New Website, On A Dormant Domain.
A shop, that is not a shop.
A shop structure was made, to feature each of the commercial products offered. While you are not able to buy online, we used this structure as the best way to gain that all important SEO ranking.
Video on the home page. Impact on opening.
I captured and created the visuals for the video featured in the home page banner to clearly communicate the company’s offering. The video immediately engages visitors within the first few seconds of landing on the site, reassuring them about the business and what it provides.
You only have a brief window to capture a visitor’s attention, which directly impacts not only the number of enquiries but also the quality of those enquiries. This is vital for improving Google’s algorithms and optimising the website’s bounce rate.
Over time, Google will better understand what the website offers and who it serves, building a stronger profile in the site’s analytics data history. Regular, relevant visitors are essential for exponential growth in search engine rankings.
Click to start the video
What was needed
Scale And Message
This is a large scale supplier of mooring equipment to customers all over the world.
Without a website, it was not possible to convey the size and scale of the business.
The website needed to portray this and I am sure this has been acheived.
A strong company.
A company in the Marine trade for high quality bulk Mooring equipment with over 120 years in combined experience. They supply Trinity House, the Ministry of Defence, the Royal National Lifeboat Institution, harbour authorities, and the main UK marinas and chandlers
Bespoke Design and Build
- Custom Look and Feel: A designer made up the visuals for approval, signed off to be hand made on the WordPress platform. With some changes suggested, the live demo site was in place within 4 weeks.
- Intuitive Navigation: The website layout was carefully structured to ensure users could effortlessly explore categories and products. The ability for commercial customers to easily access technical specifications was crucial and his has come across really well.
- Optimised Imagery: While I took most of the initial images myself, I have shown the staff how to take high quality images that are the right size for the website. I have passed on tools and tips for SEO optimisation as well as naming and tagging for updating the site ongoing.
Why Am I Any Different To Other Developers?
- Content Planning: I spent days at a spare desk, listening to the language used for the engagement of customers and the products. How they are described, needed to be on the website, as keywords to be picked up by the search engines.
- Shared Image Library: I have set up a Google Drive to establish a centralised image repository for seamless content updates. With access to all the images I have taken, they can be used for pages, blogging, and LinkedIn ongoing.
- Blog Setup: I added the first few blogs, showing the staff how to do this for themselves. With this, we are satisfying regular, relevant updates as needed for search engine optimisation. Giving staff proper training on how and why we do this, has massive long-term benefits.
Performance and Usability Ongoing.
- Responsive Design: The website is optimised for desktop, tablet, and mobile devices, ensuring accessibility across all platforms. I have shown the staff how to keep it optimised for all devices to be sure of keeping our Google SEO and Bounce ranking happy.
- Speed and Compatibility: Thorough testing across multiple browsers and devices guarantees a smooth user experience. I have also shown them how to be sure that images load on small screens and with low signals on mobile phones.
- Future Scalability: The site was built with scalability in mind, allowing for easy addition of new pages and features as the business grows. While I have shown the staff all of this, I continue to work with them on an hourly rate, supporting them weekly.
Images that not only look good, they tell the story in seconds.
Properly named and tagged images are essential to any website.
To be a good websites developer, you need to be able to do everything that is needed and be ready to get hands-on!
Ongoing Collaboration and Support
To really make the most of this opportunity, I am embedded in the business ongoing, on my hourly rate to keep the momentum, develop new tools and do everything possible for them.
You know you have done something right when you have your own desk!
SEO Refinement
I constantly look at the Google Anaytics results and make amendments and adjustments in person. By being on-site I am picking up the new products, developments and offers. I am then able to focus on them and promote these on the website, including them in blogs and articles.
Content Development
As things develop, the site will change and evolve over time. Being on-site most weeks means that the site will never stand-still, constantly updated as a resource for the industry.
Constand blogging and LinkedIn content is provided ongoing.
Honesty and integrity every time.
Some website developers are not interested in supporting their customers ongoing. For me, the website needs have work done for at least six months, to monitor, progress and be sure that you are performing well in the search engines. The content has to be relevant, so being on-site confirms this.
It is essential to be sure that the customer gets a return on the investment and that I have the confidence to say that all is being done within their budget. While a website might look nice, what is the point if no-one sees it?
Has your website developer given you access to the Google Analytics for your website? If not, why not?
When was your sitemap last submitted? Has your site been connected to Search Console? What keywords lead to the website being found for last month? What negative keywords do you need to be removing from the website?; What is the Bounce Rate as a result of the keywords and what are your most important keywords?
Looking at the keywords your website was found for, might lead to you offering new services!