A Truck Stop Website Like No Other In The Country.
A truck stop is just a truck stop right?
What makes an offer to good to miss out?
What if there is gold at the end of the road!
Fill the empty slots for 100% revenue income.
Create a WordPress website for a truck stop in Felixstowe, designed to attract HGV drivers and
haulage companies by emphasising security, convenience, location and welfare for drivers. The
website will leverage SEO to target key terms like “overnight truck parking,” “truck parking
Felixstowe,” “Port of Felixstowe” and “Snap Account Felixstowe.” It will also integrate a strategic
social media campaign and the offer of blogging efforts to engage users and drive bookings.
Lorry Crime and Security – As pages for search engine optimisation.
Driver Welfare and Safety – For sharing and loyalty, and to help drivers.
What3Words Integration – No lost drivers along Walton Ave!
Google Map Pin integration and Google Reviews.
Promoting Felixstowe.
I made this website with positive outcomes for more than just the owners. The lorry drivers are rewarded with a positive experience through access to so much more than any other truck parking website.
It has consideration for the drivers parked up, that may not realise what they have – just outside the gate.
Focus on the whole picture and bring it all together.
By addressing driver welfare, security concerns, and crime prevention, and through the ongoing digital engagement of LinkedIn and blogs, this truck stop can become a key part of the UK logistics network.
Visitors to the site need to be encouraged to share its location and benefits for quick growth of the number of slots taken up every night and weekends! Get the drivers themselves sharing the content for us!
Generating traffic and interest.
A particular focus will be on pushing LinkedIn activity, for the people that would divert and direct trucks to Felixstowe. LinkedIn is a critical platform for reaching decision-makers in the industry, and we will aim to establish a stronger presence, with regular posts, engagement with followers, and updates on the latest projects and developments.
For Instagram, a corporate account will benefit from a refreshed strategy aimed at showcasing the day-to-day operations, highlighting the hard work of the team, and sharing the broader value of parking in Felixstowe, close to the Sea Front and right by The Port of Felixstowe for container collection and delivery.
All written content and images created on behalf of the customer with very little input needed.
Website & SEO
A WordPress website, enhanced with SEO, supported by robust content with properly considered names, tagging and structure.
Position Felixstowe truck stop as the go-to choice for HGV drivers and haulage companies looking for parking within 15 miles of Felixstowe.
Social Media
A coordinated social media campaign to raise awareness and increase
engagement.
Instagram and Facebook showcasing the facility’s amenities, sharing driver stories. LinkedIn: Critical for reaching business owners and decision-makers in the haulage and logistics sectors
Ongoing Support
“I will personally get new and live images, with video for faded backdrops to the marketing message.
There will be clear calls to action for engagement and retention and the all important Social Media Sharing”
Instagram, LinkedIn, and Facebook accounts.
All Images Are Original And Personally Selected.
Taking the pictures myself, instead of asking the customer means the correct size and portrayal of the message being conveyed. All images need to be in the same style and theme for clarity and consistency.
Doing The Product Justice
One of the standout features of this website project is the high-quality thought out images used throughout the website.
Capturing the truck stop’s facilities, amenities, and location, these images not only enhance the visual appeal but also play a critical role in on-page SEO. It needed convey just how lovely, clean and modern this site it.
