website remake
When Jay’s website needed a refresh, it was clear that after 10 years, it no longer reflected his evolving business. Fortunately, because it was built on WordPress, the rebuild process was relatively straightforward.
IDENTITY<
PROMOTE<
A Website Rebuild, SEO-Optimised for Local Visibility
Each page of the new website was carefully optimised for search engines. By listening to how the business operated and understanding the industry language, I ensured that the right keywords were used. Helping potential customers in Ipswich, Felixstowe, and surrounding areas easily find Jay’s services online is what is needed and is happening.
Additionally, I secured placements on other relevant websites in the town, providing high-quality backlinks that not only boosted the site’s Google rankings but also drove genuine traffic from local sources.
Hassle-Free
The new website was built on a temporary hosting platform, allowing Jay to review and approve the design before it went live. I also managed the entire switchover, ensuring minimal disruption to his business. The existing domain was on a legacy hosting plan where the PHP version had expired. I coordinated with the hosting provider to migrate the domain and registration to a more modern and secure hosting solution.
Ongoing
SO EASY
One of the biggest advantages of this website rebuild was that Jay didn’t have to lift a finger beyond confirming the email address for the contact form.
Everything else—including page structure, navigation and wording was handled seamlessly, leaving him to get on with the job in hand.
Development
It had to be made clear that they not only offer truck wash, but car valeting and more.
Cross promotion of all of the services was important to help the business to not only grow, but also capitalise on offering their existing customers who may not realise all that they offer everything they can do for them.